Local SEO is similar to standard SEO services with a focus on getting your website higher up in search engines. The main difference lies in optimizing your website with a specific city or physical location in mind. As web users perform searches for the types of products and services you offer there is a likelihood that they may opt to include the name of the city they are searching in.

This type of work often involves optimizing a website for keywords in addition to a specific location depending on the needs of the client. Whether you have a single location or multiple locations there are strategies available to improve the performance of searches in each location to reach web users in those select locations. This provides businesses with a unique opportunity to reach a local and relevant audience online.